Virtual Try-On: The Future of Shopping and Fashion Personalization

In this post, we will try to introduce you to how the virtual try-on clothes software is revolutionizing and personalizing fashion shopping. You will be able to familiarize yourself with its advantages and disadvantages, types of available solutions, and we will also introduce you to LookSize to help you understand whether this solution is suitable for your online store.

As more people prefer online shopping, there is a growing demand for innovative solutions to enhance this process. Virtual try-on clothes is transforming the shopping experience, making it more interactive, intuitive, and personalized to each user’s needs. This technology allows customers to try on dresses virtually, virtual suit try on, virtual shoes try on and much more before making a purchase, using just their devices.

How Do Virtual Try-on Clothes App Work?

There are various types of virtual clothing try-on, each addressing different challenges and offering unique solutions. Some focus on providing accurate sizing, while others enhance the visualization process. Let's take a closer look at these solutions.

1. Real-Time Visualization

These solutions aim to provide a visual try-on experience for clothes and shoes on a personalized silhouette in real time. Using augmented reality (AR) and virtual reality (VR) technologies, users can see how the selected garments fit, look, and move on them. However, it’s important to note that these solutions are still under development and require further improvement. Currently, most of these technologies are in the testing phase and are not yet widely adopted in e-commerce. You can learn more about these solutions here.

2. Online sizing solutions

Virtual try-on clothes that specialize in recommending clothing and shoe sizes use modern technology and AI to analyze a user's body measurements and clothing dimensions. Their goal is to suggest the best size for each individual customer. While these solutions may work in different ways, they all aim to help users determine the most suitable size when shopping online. Such virtual clothing try-on app are already widely used in e-commerce.

Since online sizing solutions, unlike real-time visualization, are widely used in the e-commerce industry, let's take a closer look at them. There are various approaches to determining the size of clothes and shoes online, and virtual try-on clothes app can be categorized based on several criteria:

1. Weight + Height Method:

   This method uses advanced technology based on weight and height to predict a person’s body measurements and recommend the best-fitting size. Its main advantages are its fairly high accuracy (80-90%), simplicity, convenience, speed, and the ability to virtual outfit try-on anywhere— try on clothes at home, try on clothes at work, try on clothes in the car or public transportation, etc. Most parameters are predicted accurately enough to fall within the correct size range. However, a minor drawback of this method is its inability to accurately predict certain measurements, such as leg length, width, rise, head circumference, and lingerie sizing, as these are not solely dependent on weight and height and may vary despite similar initial data.

   

2. Photo Sizing:

   This method measures your body using a photo. A virtual clothing try-on will require access to your gallery, where you can either upload an existing photo or take a new one. Based on this photo, the algorithm calculates your body measurements. While this method is innovative and interesting, it is not very accurate and requires specific conditions for the photo (such as wearing tight-fitting clothes or underwear). Additionally, it can be challenging to take the photo yourself, so you might need assistance from a friend.

   

3. Manual Measurement:

   This method involves using a tape measure to manually measure your body and input the data. While it is the simplest and most accurate approach, it can be time-consuming and somewhat inconvenient, as not all measurements can easily be taken by oneself. It often requires the assistance of another person and can only be done at home, which is not always practical.

4. Based on Clothes You Already Wear:

   This method determines your size based on the brands and sizes of clothes you currently wear. You simply provide the brand and size of your clothing, and the system will recommend the appropriate size for the product you want to buy. However, this method can be tricky if your brand is not listed, if the brand has different collections, or if sizing information varies by region. As a result, this solution may require additional information from the user, which they may not always have..

To make sure which virtual try-on clothing works best, we conducted an experiment. We allowed users to choose which method they wanted to try on and determine the size that fits them best. The results are:

After analyzing the results, we can conclude that the 'weight + height' and 'manual measurement' methods are the best options due to their accuracy and convenience. That is why the LookSize virtual clothing try-on uses them in combination to provide a better user experience in try clothes on virtually and improve sizing recommendations.

What does a virtual try-on clothes give us?

An trying on clothes virtually helps both shoppers and retailers. It offers new, modern ways to solve sizing problems, making the shopping experience better for everyone. Let's take a look at how virtual try-on technology helps you try on clothes online free.

Benefits for consumers:

1. Reducing the risk of buying clothes in the wrong size.

   

   Among customers, the most painful issue when buying goods is choosing the right size. During the study, we found that 86% of all user questions related to the product were about sizing. This causes a natural fear of buying. When the user sees a clearly recommended size and can view details of how it will fit, this fear decreases, and the buyer is more likely to make a purchase. Users can apply this technology to virtually try on any type of clothing: virtual dress try-ons, suit try-ons, shirt try-ons, pants try-ons, and much more. As a result, customers who use the fitting room make purchases three times more often.

2. Instant size selection. The trying on clothes virtually software allows users to instantly choose the right size, unlike size charts that require calculations for each product. This gives customers the opportunity to browse more products, increasing the likelihood of a purchase.

3. More opportunities to buy. In many cases, a customer may be browsing for products while on public transportation or waiting in line, unable to visit a physical store. At the same time, they may not have a way to measure themselves or consult size charts. However, they usually remember their weight and height, which allows them to easily use a virtual try-on clothes app.

Benefits for online stores and brands:

1. Increase in sales conversion.

Users who use virtual try-on clothes software are three times more likely to make purchases than those who do not use the virtual try-on clothes software. Virtual clothing try-on can attract more customers to online stores and encourage them to successfully complete their purchases.

2. Reduced returns.

Accurate sizing recommendations reduce the number of returns due to incorrect fit. This saves stores money on shipping returns, restocking items, and avoiding potential negative user experiences on your site.

3. Increase customer satisfaction.

Personalization and customization are integral parts of this technology, which enhances customer satisfaction and encourages them to return and share their positive experiences with others.

4. Increase brand loyalty.

If your customers have a positive online shopping experience in your store, they are more likely to return and recommend you to friends and family. Customers with great online shopping experiences are more likely to stay loyal to your store for future purchases. 

What should I, as a store owner, choose?

Virtual clothing fitting offers many advantages, but different types of technologies come with their own challenges and limitations that retailers should be aware of. For clarity, we'll divide the information into 'Real-time Visualization' and 'Online Sizing Solutions':

1. Real-time visualization fitting rooms

When deciding to virtual try-on clothes that offer real-time visualization, you should be aware that:

• This solution may not be fully developed and tested yet;
• There are very high implementation and operational costs;
• A significant amount of time and resources is required;
• The return on investment for this solution is uncertain (as it hasn’t been thoroughly tested in practice).

2. Online Sizing solutions

When deciding on the integration of virtual try-ons that offer 'Online Sizing,' you need to analyze which method is most optimal for your store, considering the pros and cons mentioned earlier. However, it’s important to note that Online Sizing solutions are much cheaper, easier to integrate, and have been proven in practice.

How to choose the right virtual clothing try-on for your store?

There are many factors to consider when choosing the right virtual try-on solution for your online store:

1. Technological compatibility:

Make sure that the virtual try on is compatible with your online store platform and integrates seamlessly with existing systems.

2. Ease of integration:

Choose a virtual try-on application that is easy to implement and start using. A user-friendly interface and simple setup will improve the workflow for both your team and customers.

3. Accuracy of sizing recommendations:

Check how accurately the virtual try-on clothes determines sizes. The right size is the key to fewer returns and more satisfied customers.

4. User experience:

Consider the expectations and capabilities of your customers. For example, is the interface clear? Will this solution solve users' problems? Does it account for different aspects when dealing with various brands, collections, and types of clothing?

5. Cost and ROI:

Evaluate the cost of your virtual try-on solution and its potential return on investment (ROI). Look for the best option to help you sell more, reduce returns, and increase customer conversion.

LookSize's virtual try-on clothes covers all these areas, offering a user-friendly interface, highly accurate sizing recommendations, easy integration, and a free trial month. Its reliability and efficiency make it an ideal choice for online stores looking to enhance the customer experience.

Conclusion.

Virtual try-on technology is changing the way we shop online. It makes shopping more personal, easy, and fun for both buyers and sellers.
LookSize is a highly effective virtual try-on solution that is easy to use and provides accurate sizing recommendations. Utilizing the latest technology and state-of-the-art software, LookSize integrates artificial intelligence to ensure that customers receive only accurate sizing suggestions. Relying on proven methods, it offers a seamless and convenient experience for both retailers and customers.

Roman Tsukhyliak
Head of the Business Development
Master's degree: Economics and management
Gender: Male
Year of birth: 1998
Lviv, Ukraine

E-mail: roman@looksize.com