Size chart managementLeveraging Artificial Intelligence in the Fashion Industry
The Role of Generative AI in the Fashion Industry
Let's take a look at how AI is transforming the fashion industry — from optimizing planning processes and creating personalized shopping experiences to improving inventory management and predicting fashion trends using AI.
Artificial intelligence (AI) has emerged quite unexpectedly and transformed various fields, from healthcare and education to finance and e-commerce, but perhaps one of the most interesting transformations is happening in the fashion industry.
Although traditionally seen as a purely creative, human-driven field, today AI and fashion are more connected than ever. AI is changing the way clothes are designed, manufactured, marketed, and sold, revolutionizing the industry's approach to fashion.
AI in fashion: its growing influence and applications across the industry
The impact of AI technologies in fashion goes beyond convenience, focusing on efficiency, as these technologies make fashion more personalized and customized. Consumers seek a more personalized experience, while brands aim to reduce costs and minimize their environmental impact.
AI technology provides solutions to all these challenges.
Enhancing the Retail Experience with AI. Artificial Intelligence is being applied across various areas of the fashion industry: generating fresh ideas, stylish designs and products, reducing waste in clothing production, developing marketing campaigns, creating advertising creatives, forecasting trends, optimizing supply chains, personalized chatbots, virtual fitting rooms, and more.
Virtual Try-Ons
In this article, we will focus on the use of AI in online fitting rooms, as this technology is already widely used and has a significant impact. In the past, people had to guess if clothes would fit by simply looking at photos or trying to interpret often confusing or incomplete size charts. But with AI, shoppers can now see how clothes will fit them before making a purchase, without ever having to visit a physical store. This makes online shopping more realistic, simple, and enjoyable.
Using AI in LookSize online clothing and footwear fitting.
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Predicting human body measurements based on weight and height data.
Previously, users had to measure their body parameters, such as chest circumference, waist circumference, foot length, inner leg length, etc., which took a lot of time, created unnecessary inconvenience, complicated online shopping, and made it less attractive. But now, thanks to AI, it is enough to specify weight and height to get all the necessary measurements determined. This has significantly improved the user experience of online shopping. Another advantage of AI is its continuous development and training. AI analyzes measurement predictions and learns to make the best recommendations based on many factors.
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Use of AI in the selection of the optimal size.
AI processes data about the user's body and product sizing information to recommend the best size. This solution can use huge amounts of data to find out which size will fit a person best.
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“My size” filter function.
The “My Size” feature essentially analyzes the entire list of products in just one click. When you are browsing category pages with a large number of brands and sizes, the My Size filter shows only those products that match your body size. This way, you don't waste time searching for products that are out of stock in your size. LookSize combines virtual try-on and measurement-based filtering to make online shopping more attractive and convenient.
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Use of AI in internal algorithms for customizing the widget.
AI enables the analysis of numerous statistical indicators from online fitting rooms, which helps improve this service.
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AI in working with brands and their sizing information.
To maximize the accuracy of online sizing, in addition to human body measurements, the second important component is the sizing data from global brands, as well as any other important information that affects sizing. LookSize is constantly working in this direction to increase the volume of information and keep it up to date in its database. Currently, the amount of official sizing information from brands exceeds 3,000 pieces, and this number is continuously increasing. This is why the use of AI is indispensable for analyzing, verifying, and updating this information. This process is complex, time-consuming, and costly, but it has become much easier for our team with the involvement of AI algorithms.
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AI's consideration of various product characteristics that affect online sizing.
An important factor that influences sizing is the fabric, cut, and other characteristics. Based on AI, we are working to develop a system that will analyze product descriptions and highlight key points that can affect the recommended size for the user. This solution aims to improve sizing accuracy and make online shopping even more appealing.
It is worth noting that the sizing accuracy of the LookSize online fitting room is over 86%. This is a relatively high performance, but we are, of course, striving to improve this result, and the introduction of new technologies is an integral part of this process.
AI in Fashion Design and Creativity
The world we knew a couple of years ago is rapidly changing thanks to artificial intelligence, and the fashion industry is no exception. What the future holds remains to be seen. What we can be almost 100% sure of is that AI will continue to evolve, and we will see even more innovations that will completely change the industry. It is likely that AI will play an even more important role in promoting sustainability in the fashion industry. The fashion industry can ensure that everyone benefits from this: designers, manufacturers, retailers, and, of course, consumers.
Ethical considerations for the use of artificial intelligence in the fashion industry.
Artificial intelligence has many benefits for the fashion world, but it also raises important ethical questions. As AI becomes an integral part of fashion, brands need to consider how AI will affect jobs, privacy, and the environment.
Job loss
As artificial intelligence takes over tasks such as design, sales, and customer service, many workers may lose their jobs. While AI can make work faster and cheaper, fashion businesses should consider how these technologies will affect their employees.
To avoid this problem, fashion companies should invest in programs that train employees in new skills needed in the fashion industry. For example, teaching people how to manage artificial intelligence and seek ways to improve it is something that requires human creativity and knowledge. In this way, companies can ensure that their employees will continue to be valuable and indispensable.
Data privacy
AI systems process and analyze vast amounts of customer data, raising questions about how this sensitive data is collected, stored, and used. Brands must ensure that their data collection methods are transparent and take steps to protect consumer privacy.
By using encryption, multi-factor authentication, and complying with regulations such as the GDPR, brands can ensure that customer data is secure. These important steps will help attract new customers and increase their loyalty.
LookSize treats these issues with great care and caution. We use AI to enhance the performance of internal algorithms under strict human control, which allows us to combine new technologies with human insight. Additionally, LookSize processes only sizing data to provide the user with the best online fitting solution.
Conclusion
AI in the fashion industry is transforming the world in surprising ways. From enhancing creativity and improving customer experience to optimizing supply chains and predicting trends, AI is driving the fashion industry toward a more efficient, personalized, and sustainable future. The impact of artificial intelligence in fashion industry is enormous, but it is crucial to consider ethical aspects and data privacy to ensure that both customers and business owners reap the benefits of this cutting-edge technology.
Brands that leverage AI technologies will stand out in the market and attract even more customers. LookSize is a virtual fitting room that integrates artificial intelligence, providing highly accurate sizing recommendations that benefit both retailers and customers. Moreover, these recommendations are personalized to match the specific measurements provided by customers. Using proven and effective methods, LookSize ensures a seamless and convenient experience for customers.
